WILD PUBLICITY STUNTS

HALF.COM (1999)

Half.com, a discount retail website paid the city of Halfway, Oregon

to change its name to Half.com for one year. The stunt was

successful as eBay bought the website for $300 million.

FROZEN (2000)

After David Blaine stayed inside a large block of ice in the middle of

Times Square for 60 hours he was rushed to hospital and admitted

he would never try something that crazy again.

TACO RAFT (2001)

In another crazy marketing stunt, Taco Bell announced that if any

Piece of the falling Mir Space Station hit their raft in the Pacific

they would give every American a free taco.

CHANNEL CROSSING (2004)

Branson got himself a spot in the Guinness Book of World Records

By crossing the English Channel in an amphibious vehicle in

40 minutes. So far no one has been able to beat it.

TIGER WOODS TEE SHOT (2004)

He was paid $1 million by the Dubai Desert Golf Classic to come to

their event. He made his first practice shot from the helipad on top

of the tallest hotel in the world.

FREE EYE EXAMS (2004)

After a Swiss referee made a bad call against an English team, the

British supermarket chain Asda offered free eye tests to

all Swiss citizens.

EXTREME SCRABBLE (2004)

The company’s 60th anniversary was marked by skydivers jumping

out of a plane while playing the game.

POPSICLE FAIL (2005)

Snapple tried to make the world’s largest popsicle in Union Square

but the temperature was a bit higher than expected and all they

got was an 18 ton blob of slush.