IMAGINATIVE COMPANY MARKETING CAMPAIGNS
Added on: 7th Jun 2016
HALF.COM
Halfway between the equator and North Pole, Halfway, Oregon,
renamed itself Half.com in 1999 at the height of the dot-com
bubble. Website Half.com promised $110,000 and 20 computers
for a local school to the city which renamed itself after the
company for a year.
A STICKY SITUATION
Snapple attempted to break the world record for largest Popsicle in
2005 while simultaneously advertising the beverage company.
The 17.5 ton Popsicle was approved to be revealed despite an
absurdly hot day in New York City. As the Popsicle was unloaded
from the tractor trailer, it spewed melted, sugary popsicle-liquid
all over and around Union Square Park, coating the streets
and commuters shoes and cars.
THE UBERCOPTER
After plenty of push back from cities and a not-so-great passenger
safety record, car-hire company Uber launched in the Hamptons
in time for July 4th, 2013. Catering to the posher area, Uber
offered flat-rate trips for riders from the Hamptons to New York City,
via helicopter. A ride in the helicopter cost $3,000 and could
seat up to five passengers.
ELLEN'S OSCARS SELFIE
Remember Ellen Degeneres’s selfie taken at the 2013 Oscars?
There’s more behind it than meets the eye. Cell phone maker
Samsung paid $20 million for their products to be used throughout
the show. Ellen’s selfie, they claim, was unplanned, but Ellen spoke
about breaking the record during rehearsal.
BURGER MADE WITH PRIDE
In another brilliant marketing campaign by Burger King, anybody
who popped into a Burger King along the San Francisco Pride
Parade route in 2014 received their burger with rainbow-colored
wrapping. Upon opening it, eaters found the message
“We are all the same inside.” Burger King’s marketing strategy
was highly commended by the LGBT community and
picked up by a host of news sources.
A PRESIDENTIAL ENDORSEMENT
ProShade, makers of a visor which protects your face from the
sun, offered the National Park Service $4 million to add a visor on
top of the four Presidents’ heads of Mount Rushmore. As any
recent visitor of Mount Rushmore can tell, the NPS declined
their request.
TRICKING YOUR COMPETITORS
Package delivery service DHL used science and advertising to
pull off a brilliant stunt. Wrapping packages in a foil which turns
black in cold weather, the company subjected the packages to
freezing temperatures and then gave them to rivals to deliver.
When the packages arrived to their warmer locations,
the message was revealed – “DHL is faster”.
ORDER UP!
Flying is rarely an easy endeavour, but Morton’s Steakhouse set
out to make one passenger’s trip easier. Before taking off,
author Peter Shankman tweeted at the steakhouse chain,
“Hey @ Mortons, can you meet me at Newark airport with a
porterhouse when I land in two hours? K, thanks. :)” Morton’s
sprung into action and when Shankman walked out of the
arrivals area, a uniformed waiter greeted him with silver
cutlery and a hot porterhouse steak.
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