ADS ON ESCALATORS

HOPI HARI ESCALATOR

When people momentarily forget they’re on an escalator,

imagining themselves having a great time at an amusement

park instead, you know that an ad is special. This one for a

Brazil amusement park called Hopi Hari turns each step into

a snapshot of a couple enjoying a roller coaster.

DHL GRIDLOCK ESCALATOR

Hong Kong traffic is notoriously nightmarish. But even the

gridlocks of this city can’t stop DHL, or so they insinuate with

this escalator ad which depicts their trucks speeding down a

convenient (though imaginary) fast lane, located on the moving

handrail, as the rest of the cars remain at a maddening halt.

COCA-COLA ESCALATOR & STAIRCASE

Coca-Cola engaged in some targeted marketing in a joint

campaign with McDonalds. Regular, full-calorie Coke was

advertised to people who take the stairs, while the people getting less

activity by taking the escalator see ads for Diet Coke instead.

GILLETTE VENUS ESCALATOR

This eye-catching ad by Gillette, which features small decals

of razors on the handrail.

JUICE SALON ESCALATOR

How many different haircuts can one man possibly get?

Putting a different style on every step, each of which briefly join

with the man’s face at the bottom of the escalator to

demonstrate the effect.

PIZZA KINGDOM ESCALATOR

Is the sight of a pizza lying on a dirty escalator, stepped on by

thousands of pairs of feet, really all that appetizing? A chain called

Pizza Kingdom hoped that it would be with this strange ad, designed to

demonstrate “extra cheese” stretching from step to step.

Amazingly, it worked: revenue increased by 53% within a month.

TEL AVIV’S CITY HALL

The opening crawl from the original Star Wars movie decorate

Tel Aviv’s City Hall escalators with some colourful art that

blends perfectly together as the escalators go up and down.

THE SIMPSONS

The ad may also be confusing to tourists or Americans who are

not familiar with the famous series. It may be perceived as a

doughnut ad instead of one for the TV show.