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INVENTIVE COMPANY MARKETING CAMPAIGNS

Added on: 4th Mar 2016

 

ONE AD STUNT BY LAND AND BY SEA

Richard_Branson_UN_Conference_on_Sustainable_Development_2012

In an attempt to break a Guinness World Record and garner publicity

for Virgin, CEO Richard Branson drove a Gibbs Aquada car from

London to Paris over roads and across the English Channel.

Branson drove into Paris wearing a tuxedo and surrounded by

a hail of fireworks and popping champagne bottles.

 

 

BIG BROTHER FOR CATS

Cat_House_On_the_Kings

Del Monte Foods created a show similar to the popular Big Brother

but with a different cast: cats. Entitled Meow Mix House, the

show featured 10 cats living in a house with their lives recorded

on cameras for the world to see. The stunt was for a good

cause – cat adoption – and every cat which was voted out

was adopted and given a year’s supply of Meow Mix.

 

 

KEEPING YOUR FACEBOOK FRIENDS CLOSE

facebook friends

Tattoos are becoming ever more popular (as is Facebook). Inking

studio Tattoo Dex released a video of a woman with 152 of her

Facebook friends – tattooed on her arm! After gathering massive

worldwide publicity, the company admitted it was a publicity stunt

and the ink was a wash-off variety.

 

 

THE BURGER FOR LEFT-HANDED PEOPLE

Burger_King_Whopper_Combo

Massive fast-food chain Burger King wanted to cater to the

10% of Americans who are left-handed, releasing a left-handed

Whopper on April 1, 1998. See the problem? Burger King was

getting into the April Fool’s Day spirit with and succeeded in

selling more burgers as many customers went in asking for

the left- or right-handed Whopper.

 

 

DOCTORS LOVE HOT DOGS!

Nathans_Famous

Nathan Handwerker split from his former employer – Coney Island

eatery Feltman’s – to open his own hot dog stand. In those early

days of Nathan’s Famous (hot dogs), he hired homeless people to

stand around his stand to make it look busier. After that didn’t

work, some say he then paid the homeless people to dress as

doctors in an attempt to increase business but it’s more likely

he gave free hot dogs to doctors and nurses who came in

uniform. Nathan soon put up a sign to drive home the message:

“If doctors eat our hot dogs, you know they’re good!”

 

 

TACO BELL'S NEW-OLD BELL

Liberty_Bell-Philadelphia

Fast-food company Taco Bell joined the fun on April Fool’s Day 1996

by taking out full-page advertisements in seven major U.S. newspapers

claiming they bought the Liberty Bell in Philadelphia to work towards

lowering the national debt. An initial negative outcry from the

public turned to amusement when it was revealed the

advertisement was just a hoax.

 

 

LION MEAT TACOS

Lions Family Portrait

At Boca Tacos y Tequila in Tucson, Arizona, every Wednesday night

is Exotic Taco Night where specialty meats like python, kangaroo,

or frog legs make the menu. In 2011, they attempted to gather some

free publicity and spice up their menu by featuring lion meat

tacos. After drawing loads of interest but also major protests from

animal rights groups, they decided to cancel the promotion.

(NB: The lion meat would have been acquired legally from a farm

which raises lions for their meat in California.)

 

 

TRUTH OR CONSEQUENCES, NEW MEXICO

Palace_Motel_--_U.S._Highway_85,_North_entrance_--_Truth_or_Consequences,_New_Mexico

There’s a small town in New Mexico called Truth or Consequences

(colloquially T or C), all due to a popular quiz show in the 1950’s.

“Truth or Consequences?” presenter Ralph Edwards announced

on-air he would have a broadcast from the first town to name itself

after the show. For the next 50 years, Edwards visited the town

annually even after no longer presenting the show.

 


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